Business Development manager (Cold calling, Lead generation and sales)

Key Responsibilities

Cold Calling & Outbound Prospecting

• Conduct outbound cold calls to international prospects daily.

• Confidently engage decision-makers and generate interest in our services.

• Qualify prospects based on predefined criteria and schedule meetings for the sales team.

• Handle first-touch objections professionally and effectively.

• Maintain consistent activity levels to achieve appointment-setting targets.

Lead Research & List Building

• Build and manage prospect lists using Apollo or similar contact databases.

• Research companies and identify ideal customer profiles (ICP).

• Verify contact information and maintain high-quality prospect data.

• Ensure data accuracy through quality control and list hygiene practices.

Multi-Channel Outreach

• Execute outbound campaigns via:

• Cold Calling (Mandatory)

• Email Outreach

• LinkedIn Prospecting and Engagement (Preferred)

• Follow up with prospects through multiple touchpoints.

• Personalize outreach messages to improve engagement and response rates.

CRM & Outreach Operations

• Manage prospecting workflows and outreach sequences.

• Track activities and update lead status accurately.

• Monitor campaign performance and maintain sequence quality.

• Handle CSV imports, exports, and data quality checks.

Performance Metrics

Success in this role will be measured by:

• Number of outbound calls completed.

• Number of qualified conversations generated.

• Number of qualified appointments booked.

• Outreach activity consistency.

• Lead data quality and CRM accuracy.

• Meeting attendance rates from booked appointments.

Must-Have

• Minimum 2+ years of experience in cold calling and appointment setting.

• Proven experience in B2B lead generation and outbound prospecting.

• Strong English verbal and written communication skills.

• Confident and professional phone presence.

• Experience qualifying prospects and booking meetings.

• Experience working with North American and/or UK markets.

• Strong attention to detail and organizational skills.

Core Skills

• Cold outreach execution via phone (mandatory).

• Email outreach and prospect engagement.

• Research and list building using Apollo or similar databases.

• Objection handling during initial prospect conversations.

• Personalization of outreach messages and sequence quality control.

• Ability to work independently and consistently meet activity targets.

• Understanding that success is measured by qualified appointments booked, not sales closed.

Candidates must have hands-on experience with at least one tool from each category:

Cold Email Sequencing

• Smartlead

• Instantly

• Lemlist

• Or equivalent platforms

Contact Databases

• Apollo (Preferred)

• ZoomInfo

• Lusha

• Cognism

• Or equivalent

LinkedIn Prospecting

• LinkedIn Sales Navigator

Enrichment & Personalization Tools

• Clay

• Persana

• Ocean.io

• Or similar enrichment tools

Data Management

• Basic spreadsheet proficiency (Google Sheets / Excel)

• CSV handling and data quality control

• Experience working for a marketing agency, lead generation agency, or sales outsourcing company.

• Experience prospecting for digital marketing, SaaS, technology, or B2B service companies.

• Familiarity with CRM systems such as HubSpot, Pipedrive, Salesforce, or GoHighLevel.

• Experience with LinkedIn outreach campaigns.

• Understanding of sales funnels and outbound lead generation best practices.