WEBSITE DESIGNER

Website Design & Development

• Design and develop modern, responsive, and mobile-friendly websites that align with brand guidelines and business objectives.

• Create visually appealing website layouts, landing pages, and digital experiences that support lead generation and customer engagement.

• Develop wireframes, prototypes, mockups, and user journey maps for new website projects and redesign initiatives.

• Build and maintain websites using WordPress, Elementor, or similar website-building platforms.

• Ensure consistency across branding, typography, colour schemes, imagery, and overall visual presentation.

• Optimise website performance, usability, accessibility, and mobile responsiveness.

User Experience (UX) & User Interface (UI) Design

• Design intuitive navigation structures and information architecture that improve user engagement.

• Conduct website audits and identify opportunities for UX improvements.

• Create user-focused experiences that simplify complex service offerings and encourage enquiries.

• Apply UX best practices to increase visitor retention, engagement, and conversion rates.

• Ensure seamless user experiences across desktop, tablet, and mobile devices.

Content & Visual Design

• Design website graphics, banners, icons, illustrations, and visual assets that support marketing initiatives.

• Collaborate with content creators, marketers, and stakeholders to present services effectively online.

• Create layouts for service pages, case studies, blogs, resource centres, and landing pages.

• Ensure visual content enhances readability, engagement, and overall user experience.

Website Maintenance & Optimisation

• Update website content, images, layouts, and design elements as required.

• Monitor website functionality and resolve design-related issues.

• Implement SEO-friendly design practices to improve search visibility.

• Maintain consistency and quality across all website assets and digital properties.

• Support website migrations, redesign projects, and ongoing enhancements.

Conversion Rate Optimisation (CRO)

• Design compelling calls-to-action (CTAs) that encourage user interaction and lead generation.

• Improve enquiry forms, contact pages, and lead capture mechanisms.

• Support A/B testing initiatives to identify high-performing design elements.

• Analyse user behaviour and recommend design improvements to increase conversion rates.

• Work closely with marketing teams to align website performance with business goals.

Collaboration & Project Management

• Collaborate with internal stakeholders, marketing teams, content creators, and leadership.

• Manage multiple website projects simultaneously while meeting deadlines.

• Communicate design concepts, recommendations, and project updates effectively.

• Ensure all website projects are delivered on time and to a high standard.

Education & Experience

• Proven experience as a Website Designer, UX/UI Designer, Web Designer, or similar role.

• Demonstrated portfolio showcasing professional business websites, landing pages, and responsive web design projects.

• Experience designing websites for lead generation, professional services, consulting firms, or B2B organisations.

Technical Skills

• Strong proficiency in:

• WordPress

• Elementor or similar page builders

• Figma

• Adobe Photoshop

• Adobe Illustrator

• Strong understanding of responsive web design principles.

• Knowledge of UX/UI best practices and user-centred design methodologies.

• Basic understanding of SEO principles and how website design impacts search performance.

• Ability to create wireframes, prototypes, and design systems.

• Familiarity with website performance optimisation and accessibility standards.

Professional Competencies

• Exceptional attention to detail and design consistency.

• Strong visual design and layout skills.

• Ability to translate business requirements into effective digital experiences.

• Excellent communication and collaboration skills.

• Strong organisational and project management abilities.

• Ability to work independently in a remote environment.

• Commercial awareness and understanding of conversion-focused design.

• Experience designing websites within sustainability, consulting, technology, advisory, professional services, or B2B sectors.

• Knowledge of HTML, CSS, and basic JavaScript.

• Experience with website analytics tools such as Google Analytics and Google Search Console.

• Understanding of Conversion Rate Optimisation (CRO) methodologies.

• Experience conducting website usability testing and user research.

• Familiarity with CRM integrations, lead capture systems, and marketing automation tools.

• Knowledge of website accessibility standards (WCAG).

• Experience working with SEO teams and implementing technical SEO recommendations.

• Understanding of page speed optimisation techniques and Core Web Vitals.